Are you looking to grow as an influencer in 2022? Instagram is a great place to get started when it comes to growing an audience and building an authentic brand, but where do you start? Check out the profiles of the 22 top Instagram influencers that we think are worth taking a look at, according to their industries. Get inspiration and direction as you build or rebrand your profile to create your own niche!
Summary
Part 1: Top 22 Instagram Influencers Ranked According to Industry
1. Chiara Ferragni
Followers: 26.2 million
Focus: Beauty & Fashion
Chiara Ferragni is an Italian digital entrepreneur, fashion blogger, and the founder of a fashion brand of the same name. As one of the top fashion Instagram influencers. her page features a combination of glamor shots, fashion shots, and behind-the-scenes insights that her more than 26 million followers enjoy.
2. Huda Kattan
Followers: 2.4 million
Focus: Beauty & Fashion
Huda Kattan is a beauty blogger that founded Huda Beauty, which has over 49 million followers. While her brand feed shows off their products and use, her personal Instagram focuses on giving a behind-the-scenes look at her life.
3. Whindersson Nunes
Followers: 57.3 million
Focus: Comedy
Whindersson Nunes is a Brazilian comedian who started as a YouTuber and has grown his brand to over 57 million followers. His feed mashes behind-the-scenes insights and professional announcements, featuring everything from selfies and backstage spots to some pretty cool dance moves.
Go to Whindersson Nunes Profile
4. Seán William McLoughlin
Followers: 7.6 million
Focus: Comedy & Lifestyle
Seán William McLoughlin, known as Jacksepticeye, is an Irish digital creator best known for his YouTube channel and his comedic “Let’s Play” series. He’s been active online since 2012 and has amassed over 7-million followers. His Instagram feed has a real personal vibe, featuring vlog-style videos and images.
5. Jack Harries
Followers: 1.3 million
Focus: Documentary Filmmaker
Jack Harries is a filmmaker focused on climate stories, and co-founder of Earthrise Studio. His feed is full of sharp, clean videos and images that give insight into his life and business practices. Featuring minimalistic photos, his feed is filled with ideas for any inspirational photographer or videographer.
6. Filmmakers World
Followers: 1 million
Focus: Film & Cinema
Filmmakers World touts itself as “the place for film industry insiders.” Their feed is filled with videos that could inspire any novice or experienced filmmaker. Comparing the finished product with the original shot, and on-set visuals give real insights into filmmaking. It’s a must-follow for filmmakers!
Go to Filmmakers World Profile
7. Cinematogr
Followers: 1 million
Focus: Film & Cinema
With one million followers, the Cinematogr profile features inspirational shots, “how it was made” features, and on-set imagery made with cinematographers in mind. It’s followed by some of the best in the biz and is a great example for any film-focused brand.
8. Jamie Oliver
Followers: 6.7 million
Focus: Food
Jamie Oliver is often touted as one of the world’s best chefs, known for his casual (but delicious) cuisine. His Instagram feed features close-ups of delicious dishes along with a few behind-the-scenes photos to give his over 6 million followers a look into his life. Add a little fun and creativity to your cooking!
9. Dave Chang
Followers: 1.2 million
Focus: Food
Dave Chang is the voice behind the Dave Chang Show, and the culinary reviewer behind the Normal Pot Instagram profile. His feed is filled with family photos and food close-ups. Definitely, a must-follow if you are also a foodie that also likes to cook different dishes every day!
10. Minimalist Baker
Followers: 2.1 million
Focus: Food
For all the food lovers out there that want to eat delicious food with fewer ingredients, there’s the Minimalist Baker. This brand’s feed is all about showing off stellar images of scrumptious-looking food while encouraging you to make it yourself. Learn to cook better and healthier!
Go to Minimalist Baker Profile
11. Kayla Itsines
Followers: 13.9 million
Focus: Health & Fitness
Kayla’s Instagram is filled with inspiring wellness and workout content. As co-founder and head trainer of the Sweat app, she’s built an energetic and fun brand that’s amassed over 13 million followers. Follow her for food, fun, and fitness.
12. Jen Selter
Followers: 12.7 million
Focus: Health & Fitness
Jen Selter’s profile is all about fitness and food. Her feed features color-themed images of food and fitness. From bathing suits to healthy waffles, her feed is bright, fun, and delicious.
13. Massy Arias
Followers: 2.7 million
Focus: Health & Fitness
Massy Arias is a health coach and CEO of Tru Supplements, a vegan-friendly, non-GMA, soy, and gluten-free supplement company. Her personal feed is filled with a collection of stylized, fitness first images and inspiration. It has plenty of inspiration for fitness-focused folks.
14. Zach King
Followers: 24.5 million
Focus: Lifestyle
Zach King started his YouTube career more than a decade ago and has since added large audiences on both Instagram and Tik Tok. He’s a filmmaker and illusionist whose feed is filled with his own film projects, fun behind-the-scenes footage, and a little bit of real life.
15. Lilly Singh
Followers: 10.9 million
Focus: Lifestyle & Comedy
Canadian comedian, YouTuber, and actress, Lilly Singh started her career in social media in 2010. She was listed as one of the world’s highest-paid YouTubers in 2016 and has grown her brand from YouTube to Instagram and other social platforms. You’ll find a collection of fun behind-the-scenes photos and videos, along with snippets from her professional career.
16. Zoë Sugg
Followers: 9.3 million
Focus: Lifestyle
Zoë Sugg is the founder of Zoella, a lifestyle blog, along with co-founder of Filmm App and Template App, both iOS apps that help creators make better content. Followed by over 9-million people, her feed features professionally styled photos and videos with a personal edge. Her brand is clean, cute, and bright.
17. Jimmy Chin
Followers: 3.1 million
Focus: Photography & Filmmaker
National Geographic Photographer Jimmy Chin’s Instagram feed is filled with shots that most photographers wish they could capture. Featuring gorgeous scenescapes and outdoor adventure photos, it’s hard not to get lost (and a little jealous) in this nature-inspired feed.
18. Paul Nicklen
Followers: 7.2 million
Focus: Photography & Filmmaker
Paul Nicklen as a photographer has ties to National Geographic. He has over 7 million followers who enjoy a crisp, artistic feed filled with fun closeups of animals from gorillas to polar bears. It’s the perfect profile for anyone aspiring to be a nature photographer and those who simply need to learn more about animals under the sea.
19. Jordi Koalitic
Followers: 5.7 million
Focus: Photography
If you are new to photography or looking to get some fresh ideas, Jordi Koalitic’s Instagram is the perfect account to follow. He is mainly a photographer from Barcelona, but also has great short clips with the Phone transitions with a Car, as well behind-the-scenes reels to show you how his creative ideas are accomplished. You can also check out his YouTube for photography tricks to use in social media.
20. Murad Osmann
Followers: 3.6 million
Focus: Travel
The journey of following his girlfriend with her arm pulling him to another adventure started in 2011. Murad Osman is a photographer and film producer at Hype Film, as well as co-founder of the FollowMeTo app, a photo editing app. His travel-focused feed features gorgeous family photos from around the world. He’s been named a top travel influencer by Forbes, making it a great account for all aspiring influencers.
21. Chris Burkard
Followers: 3.7 million
Focus: Travel
Chris Burkard is a photographer, filmmaker, and travel influencer who captures and publishes gorgeous nature-focused photos and shares them with his over 3.5 million followers. It’s a feed filled with stock-image quality photos that one could only dream of taking.
22. Jennifer Tuffen
Followers: 2.8 million
Focus: Travel
British traveler, diver, and digital creator, Jennifer Tuffen publishes an idyllic colorful feed, filled with snapshots from around the world. Followers can try and emulate her image editing with the izkiz App and izkiz FX Video App, both of which she created to inspire others to create beautiful travel photos and videos.
Part 2: In 2022 Follower Count Isn’t Everything
You don’t have to have a massive following to be an Instagram influencer these days. Brands have become increasingly open to working with creators who have built small, intimate, engaged communities, which is something larger influencers can struggle with.
Brands are more frequently teaming up with micro-influencers (10,000 to 50,000 followers) and nano-influencers (less than 10,000) who have built an authentic relationship with their core audience.
For up-and-coming influencers who are looking to grow their audience and business, it’s important to keep in mind your audience as you create. The more defined your audience is, the easier it will be to grow and gain partnerships. Other platforms like YouTube can also impact your reach and appeal for brand partnerships – growth on one platform is good, but all is better.
You don’t have to be wildly famous to build an audience these days, you just need to be committed. These top Instagram influencers have stellar feeds that are worth checking out for anyone who’s dreaming of hitting it big in the social media game.
