Step into the Super Bowl action
It’s that time of year again — when the biggest sporting event in the world collides with the most anticipated musical performance of the season. Super Bowl 2025 is set to make history, and with Kendrick Lamar headlining the halftime show, this year’s game promises to deliver a magnitude of culturally significant moments.
Lamar, one of the most influential rappers of his generation, is ready to take the stage at the Caesars Superdome in New Orleans, and the world is waiting. His electrifying performance at the 2022 Super Bowl alongside Snoop Dogg, Dr. Dre, and others already made its mark in history, so fans are eagerly anticipating what he has up his sleeve for this solo performance.
For content creators and marketers, the Super Bowl is a goldmine of engagement. This halftime show with Kendrick Lamar at the center presents a prime opportunity to craft timely, viral content that captures the spirit of the event. You can create compelling, high-quality collages that resonate with your audience with Motion Array’s video editing tools and templates, so read on to find out how to maximize this moment within your content marketing.
Why Super Bowl content matters
Events like the Super Bowl are universal cultural touchpoints. Everyone is watching, tweeting, or talking about it. This shared experience means creating relevant and emotionally engaging content around these moments has the potential for massive social media engagement.
Kendrick Lamar’s performance isn’t just a show — it’s a chance to tap into pop culture, remix visuals, and tell a story that speaks to your audience. Whether you’re focusing on the energy of Lamar’s performance, the buzz surrounding the game, or behind-the-scenes moments, now’s the time to get creative and craft content that feels fresh and timely.
What to know ahead of Super Bowl game day
Here’s a rundown of the Super Bowl game, so you can stay in the loop and tap into the buzz in real time.
Pre-game
First up, Grammy-winning Jon Batiste — a New Orleans legend, musician, and TV personality — will sing the National Anthem. Then contemporary Christian music singer and songwriter Lauren Daigle will take on the stadium, followed by New Orleans’ Trombone Shorty, who will perform “America the Beautiful.” Ledisi will round off the pre-game energy by performing the iconic “Lift Every Voice and Sing.”
Halftime
Global superstar, Pulitzer Prize winner, and socially conscious king Kendrick Lamar will headline the half-time show, and rumor has it he’s invited SZA as his special guest.
Broadcast
Kevin Burkhardt will handle the play-by-play, with the GOAT Tom Brady as the analyst. Meanwhile, Erin Andrews and Tom Rinaldi will keep us in the loop from the sidelines.
Celeb watch
Arguably just as relevant as the half-time headliners — who is in the audience? The Chiefs count Paul Rudd, Rob Riggle, Heidi Gardner, Jason Sudeikis, and Henry Cavill as fans, and there’s a chance we’ll get a glance at David Koechner, Melissa Etheridge, and Tech N9ne — they each made songs for the team.
On the Eagles’ side, we’ll likely see Bradley Cooper, Will Smith, Kevin Hart, Miles Teller, Pink, Questlove, and Meek Mill. And, of course, the main characters of the NFL: Travis Kelce and Taylor Swift.
Now you know what to expect on game day, let’s break down how to create a quick reaction collage on social media.
How to create a video collage inspired by Kendrick Lamar x The Big Games
When delving into Motion Array’s vast array of presets, templates, and stock footage, it’s important to plan accordingly, so here are a few ways to prepare for the Super Bowl and make a high-quality collage at breakneck speed.
Software recommendations
Before we start, here’s a breakdown of some of the best software to help you create video content efficiently:
- Adobe Premiere Pro: A must for professional video editing, with tons of features and flexibility for special and visual effects.
- DaVinci Resolve: For color grading, color and visual effects and color correction
- Final Cut Pro: Great for quickly editing complex projects with larger frame sizes
- After Effects: This is the industry standard tool for heavy motion graphics
- Define the concept
First things first—what’s your story, and why is it relevant to your audience? Make sure you define the core of your concept. Plan for every outcome with audio, references to previous music at the Super Bowl moments, and sharpen up your editing techniques to drive your message home. That way you’ll create something fresh that speaks to your audience and grows your community.
- Gather high-quality footage and assets
Now, it’s time to gather assets from Motion Array’s stock footage library. Create preparation posts ahead of the game and during Kendrick’s performance by delving into Motion Array’s catalog. You can use this mixed media collage poster template or this sports film title template, for example. And remember, the more diverse your assets, the more likely you are to get maximum engagement.
We gathered a few examples of relevant video footage you can use from our catalog, including this moving image of an American football player screaming, a scene of American football players during a game, and another of a full-throttle match just after kick-off. Finally, we think this image of a football in flight could add real value to your collage.
- Organize your timeline
Import your selected assets from Motion Array into your editing software, and place your footage and images in order on the timeline. Don’t worry too much about exact timing yet — focus on the flow and the combination of visuals.
- Plan your editing techniques
Save valuable time with our editing tools designed to speed up your process. Make good use of Motion Array’s huge library of templates so that you can drag and drop into your project, including title sequences, transitions, lower thirds, and intros/outros. These templates are fully customizable, so you can tweak them to suit your messaging and audience. And don’t forget you can power up your editing and speed up your creative process with professional plugins to add visual effects, motion graphics, and more.
- Color grading
Even with limited time, color is crucial. You can evoke emotions, with darker blues for tension, warm oranges for intimacy, or sharp contrasts for drama. Use LUTs to fine-tune those shadows, highlights, and mid-tones.
Pro tip: For a dynamic film collage, experiment with overlaying multiple clips in split-screen formats or using blending modes to layer visuals. Motion Array has LUTs that can automatically create these effects for you.
- Typography and motion graphics
Motion Array stepped up the typography game in the last year. We’ve collaborated with global artists such as Tina Touli to create beautiful new interactive fonts. So when it comes to text, be bold, whether with titles, lyrics, or subtitles. And don’t forget to get creative with motion graphics — think zooms, textures, and distortion effects synced with music cues. Make your text feel like it’s alive so it jumps out the screen, and your audience can’t miss it.
We’ve curated some Super Bowl-specific motion graphics from our catalog:
This stock motion graphics video pack includes 10 different clips of grunge urban brush transitions to add a gritty feel to your messaging:
Pro tip: You can layer clips, images, or graphics to create a multidimensional effect, so for instance, one image could fade in as another slides out, creating a sense of flow.
- Audio
Audio is just as important as video. You’re working with Kendrick’s rhythm, so you need to sync sound effects, music, and any dialogue seamlessly with your visuals. The transitions between scenes should be smooth, with audio cues that help pull the viewer from one moment to the next. If you’re using sound design, make sure it’s clear and crisp, and keep those background tracks layered properly to ensure Kendrick’s energy remains front-center without getting lost in the mix.
- Final Touches
Don’t forget your final polish. Adjust the speed of clips to control the pacing of your collage. Shorter clips will give it a fast, dynamic feel, while longer shots may slow things down for more dramatic moments. Play with speed ramps, cut between clips rapidly, or slow down certain sections for emotional impact. Motion Array has all the tools you need to create amazing, polished videos — without wasting time on the nitty-gritty.
- Export Your Collage
Once you’re happy with the final result, export the video in the desired format (e.g., MP4 for social media or MOV for higher quality). Select the appropriate resolution and aspect ratio depending on where you plan to share it.
So get inspired, stay creative, and don’t be afraid to push boundaries. This is your chance to make something that stands out so keep it fresh, keep it smooth, and keep the cultural relevance of Kendrick in mind.
Get ready for the Super Bowl LIX showdown
The stage is set for Super Bowl LIX, with the Kansas City Chiefs facing off against the Philadelphia Eagles at New Orleans’ Caesars Superdome airing on Fox this Sunday, 9 February 2025. Kickoff is at 5:30 PM sharp, so get ready to create some killer content in real-time.
You can create without limits at breakneck speed with Motion Array’s pre-made templates and assets, presets, royalty-free music and sound effects, stock footage and motion graphics, and editing and integration software all in one easy-to-use interface. Whether you’re working on a YouTube video, corporate project, or social media clip, get it done fast without sacrificing quality.
