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How To Export Videos From Premiere Pro To IGTV

Introduction

Hi guys! Jordan with Motion Array and today we’re going to be showing you how to get your videos from Premiere Pro to IGTV! 

How To Export Videos From Premiere Pro to Instagram TV

The following text has been transcribed for optimal reading

Whether it’s a passing fad or here to stay, it’s important to stay up to date on all the latest Social Media trends.  And IGTV is no exception. So we’re going to show you our process for prepping and uploading your videos to look their best on the platform.

To start it off, let’s jump into our editor of choice, Premiere Pro.

Start by setting up your composition by either starting a new project or by going to file, new, project.  We want the composition to be in portrait mode, so we need it to be flipped 90 degrees. To do that easily, we can change our aspect ratio from 1920x1080 to 1080x1920.  Keep in mind that this is the tallest ratio that you can make your video. While the boxiest ratio you can use is 4:5.

With that done, let’s get to work importing our video.  Once you try to drag and drop your video into premiere. It’s going to give you a heads up that the composition doesn’t match.  No need to worry about it, just keep the sequence settings as they are.

What you’re going to want to do though is figure out what way to make your footage look best in this new composition setup.  If you’ve filmed your videos in portrait style already, then your job is pretty easy. But if you’ve got a horizontal video, we’ve got some suggestions for you to try out.  

Start by seeing if your video looks nice enough to present by just zooming in and keeping it centered.  Depending on what and how you filmed, it’s possible to still have a pleasing looking video with all your essential pieces of content in the center, but chances are you’ll have to make some adjustments.  If things slip in and out of frame, then you can keyframe your position to follow the objects and keep what you want centered.

If that option doesn’t seem to be working for you, we have two more suggestions to try.

You can simply flip your video horizontal by rotating it 90 degrees.  This will require your viewers to rotate their phone 90 degrees to view, but depending on your audience, this might be a great solution.  Philip Bloom for example has been doing this on IGTV and we still love and respect his amazing videos, regardless of having to rotate our phones to watch.

Lastly, you can pull out an old trick where you shrink your video down to fit horizontally in the frame.  To maximize your viewer’s experience, you can bring your aspect ratio down to the previously mentioned 4:5 for this option, by going to sequence, sequence settings, and setting it to 1536x1920, to give it that perfect 4:5 ratio.

Once you’ve gotten it to line up with the horizontal width, duplicate your footage and place one video directly on top of the other.  Now for the bottom clip, bring it back to 100% or whatever completely covers the frame. Lastly, go to your effects and choose a gaussian blur, and place it on your bottom clip.  Then increase the blurr to whatever suits your taste, and make sure to check the box for repeat edge pixels. With that, you’re ready to export. When it comes to exporting videos for IGTV, there are 3 key things to know.

- Videos must be MP4 format
- They must be no larger than 650MB
- And unless you’re a large featured creator, you’ll be limited to 10 minutes and a minimum of 15 second videos.

So our suggestion would be the internet standard of selecting H.264, which will create an MP4 file for you.  Select high bitrate, and as long as the readout down here suggests the video will be below 650mb, you’re good to go, but if you need to lower it even more, decresing the target bit rate bit by bit will get you to the the amount you’re looking for.  Our suggestion would be to try and keep as high of a bitrate as possible without going over this limit. Each video will be different, so test it out and find what works for your video in particular.

With that done it’s time to upload.  You can download your video to your phone if you’d like, but if you’re like us, working on a computer all day, it’s always really great to just keep all your videos on that computer, and upload material from there.  Thankfully IGTV has provided a way to upload videos from your computer. First, you need to create a channel to be able to post on IGTV. The process is simple though, hit the button up top here, then on the IGTV page you can click your icon here to begin the process.  It should literally take 10 seconds. With that done, sign into your instagram account from your computer, and go to your feed and as long as you’ve created a channel, you should have access to an IGTV section.

At this point in time, there have been people experiencing difficulty reaching this section if they are working from a PC as opposed to a mac. So if you’re having problems accessing from a PC, please know you’re not alone.  

But assuming you’re able to access the IGTV section, you can now simply drag and drop your video and add some additional information.  With that, your video is ready and you’ve officially posted to IGTV! Congrats!

I hope you found this video helpful. If you did, as always we’ve got lots of other tutorials ready to view for free here at motionarray.com.  Please give us a thumbs up and if you’d like to see more tutorials, we’ve got lots of other Premiere Pro TutorialsAfter Effects tutorials, and filmmaking tutorials for you to check out!

Thanks for watching and see you in the next video.

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