Magic smokey ink lower thirds is a package of lower thirds in after effects with customizing texts and colors to creating videos texts and descriptions simple and fast. The download features color Controllers, a Fast Render, Full HD 1920x1080 29.97 fps, After Effect CC 2018 And Above Versions, and No Plugins Required. If you’re trying to raise awareness for your brand, adding your name or your business name as a graphic overlay at the bottom of your video is a great way to build brand recognition. You can use the same effect to also include highlights or important bullet points that you want your audience to remember. This is known as a lower third and can be a great asset for your videos.