Video remains the most popular type of content online, especially regarding marketing. While live-action and animated videos remain popular, motion graphics have become a go-to style for marketers and businesses when promoting their products and services on social media. Today, we will look at what Motion Graphics Videos are so popular and how you can use them in your marketing in 2024.
- Understand the key differences between animation and motion graphics
- Find out why you should be using motion graphics in your marketing
- Follow our top tips for successful motion graphics video marketing in 2024
What’s the difference between animation and motion graphics?
Motion graphics and animation often get confused, and it is easy to see why. Firstly, animation and motion graphics use many of the same tools and techniques and might be created using the same software. Secondly, many professional animators will also be motion graphics artists and vice versa.
One key difference between the two forms is that animation is a series of moving images, while motion graphics are static images made to move.
With motion graphics, you can make a circular shape move in any direction, change size, warp, and bend, but it will always be a circle. With animation, you can make a circular shape turn into a square, a triangle, or anything you can imagine.
Why use Motion Graphics in your Marketing?
Motion Graphics videos are super popular with brands and marketers, but they’re not replacing traditional video or animation. With audiences craving video content, motion graphics allow businesses to use video marketing still, even when filming or animation isn’t an option.
Time and budget
Social media moves quickly, and content only stays in people’s feeds for a short time, so creating video content needs to be reactive and fast. With traditional live-action filmmaking and animation, you need to go through several production phases before you reach a finished video.
With motion graphics, the process is simplified, with an easy workflow between design and technical movement. In fact, by using templates like those available at motion array, you can put together a branded motion graphics video in under an hour.
As a result of the faster workflow, motion graphics videos cost less simply because they take less time. In the reactive digital world, speed and cost-effectiveness are often a priority.
Branding and style
It doesn’t matter what your brand identity or message is; motion graphics videos can work for you. The format is so versatile that your tone and message could change with each video while the brand identity remains consistent.
It is incredibly easy to turn a motion graphics video into a template, allowing you to use it again and again – the message and media might change each time, but your branding remains the same.
Mixed Media
Motion graphics videos often include a mix of video clips, graphics, photos, text, and design elements. Creating a motion graphics video is like creating a collage with moving pieces, building compositions from whatever is available.
In fact, motion graphics can help you hide a range of issues with your media, so long as you build it into the design. For example, if the available photos are too small for HD, they can be resized to work within the composition.
Storytelling
Motion graphics videos still allow you to tell a story like you would with live-action video and animation. Everything from the graphics you choose to include to the movement, the music, and the typography can help you build a tone and narrative.
The order in which you tell your story is vital for the viewer’s understanding. Many motion graphics Artists storyboard their projects before they begin, allowing them to refer to the narrative structure throughout the process.
Where can you use Motion Graphics?
Motion graphics videos can be used for any part of your marketing that you would use traditional video for, including social media, landing pages, email marketing, and your website. The key to successful motion graphics marketing is to understand the purpose.
Motion graphics are fantastic for explainers, walk-throughs, and product demonstration videos. The format allows complex ideas to be simplified into a visual language the viewer can understand.
A fantastic example is the Monday.com’ Your Best Way, Your Way video’, which breaks down their offering using a mix of motion graphics elements and screenshots.
Motion graphics are also fantastic for promotional videos and adverts, especially when mixing various techniques to create a new style. In fact, Motion Array has always used a blend of live-action and motion graphics techniques to create powerful ad campaigns.
Top 3 Tips for using motion graphics in your marketing
Since motion graphics videos can look however you want, there is no right or wrong way to create one. Instead, let’s look at 3 top tips for creating successful video marketing campaigns with motion graphics.
Learn different techniques
With motion graphics videos, you get the opportunity to play around with a whole set of tools you wouldn’t usually touch for live-action video creation. Programs like After Effects are so expansive it can be challenging to know where to start.
Take the time to learn some core techniques for creating motion graphics videos, such as title styles, transitional movements, and picture-in-picture compositions. If you’re ever stuck for inspiration, Motion Array has a huge library of how-tos and step-by-step video guides to turn to.
Plan your video — know its purpose
Successful marketing comes down to achieving your goals, whether that is more followers, more sales, or online recognition. Knowing the aims of your campaign before you begin is vital to ensure the messaging is correct and connects with your audience.
Plan your videos from the start, including scripting and storyboarding if needed. You’ll be able to get creative with your compositions, knowing that your content is working towards the right goals.
Take advantage of thousands of pre-animated motion graphics elements with Motion Array
Like all creative processes, motion graphics videos take time and patience. One massive advantage of mixed media style content is that you can seamlessly integrate stock elements into your compositions.
Motion Array’s massive library has everything, including animated icons, transitions, typography, overlays, and even full Motion Graphics video templates. You can produce cost-effective motion graphics to match your brand and message with a modular structure and easy customization.
Motion graphics are a fun way to market your brand online in new and creative ways. Using Motion Array, you can build a library of stock elements to simplify your content creation workflow. If you want to learn more about using video to market your brand online, check out this handy guide.
