In a summer of box office flops, Barbenheimer saved the peak blockbuster movie season by delivering the one-two punch of the dark and broody Oppenheimer from Christopher Nolan and Greta Gerwig’s uber-bright live-action Barbie. While it might be wrapped in plastic, the empowering film has become one of the year’s biggest hits, grossing more than $1 billion worldwide. The seemingly perfect world of Barbieland is one we’d all love to escape to, but as we can’t do that (yet), the next best thing is to join the online community of fans making Barbie-themed content.
Our library of downloadable Barbie-inspired templates has made it super easy to get involved with the Barbie movie trends and add Kenergy to your videos.
- Find out what the Barbie trend is and how you can get involved
- Understand how the Barnie look was created
- Discover Barbie-inspired templates you can download today
What is the Barbie Trend?
The Barbie movie creates an incredibly stylized world of bright colors and plastic textures perfectly suited to the toys on which it is based. The whimsical tale used a range of mediums to create the look, including a green screen, visual effects, and 2D cartoon-style flourishes.
Social media users across the globe are getting in on the Barbie trend, from makeup and hair tutorials to the Tik Tok Barbie filter that turns you into a doll. There is no doubt that the bright and colorful world Greta Gerwig created is inspiring creators everywhere.
Creating the Barbie look
The Barbie movie cost well over $100 million to produce, and it is unlikely that you will have the budget or team to replicate the look yourself. That said, you can use many techniques and tools to create a similar feel on a significantly lower budget.
Set design
A big part of what made Barbie’s world so fantastical was the seamless mix of practical effects, costumes and scenery, and visual effects. Barbie’s world looks identical to the toys, only on a bigger scale, with scenery purposefully looking as if made of plastic or cardboard.
While you can spend time creating backdrops and scenery from cards and paint, advances in AI have given creators far more creative freedom regarding world-building. Check out this fantastic tutorial on using a green screen and AI art generators to create stylized worlds from scratch in just a few minutes.
Color
Barbie uses a lot of pink in its color palettes to match the iconic branding of the character, but you don’t need to bathe your content in magenta to match the look. The key to color in the movie is saturation, and lots of it.
Whether it’s Barbieland or the real world, the colors are bright, bold, and overly saturated, and you can easily create this effect when editing your videos. Motion Array has a vast collection of color-grading LUTs to help you quickly achieve stylized looks for your project.
The Vibrant Summer LUTs back is a fantastic Barbie Template for your color grading. The 20 LUT set collection creates greater contrast and more vibrant colors in your shots, similar to the filters used in the social media Barbie trends.
If you’ve never used LUTs before, don’t worry, we’ve got a full tutorial on using these downloadable packs in your projects.
Effects
While the Barbie movie is live-action, there are plenty of visual effects and animations throughout the film. A fantastic detail you might have missed is the 2D animated accents added to the characters’ actions in Barbie-world.
Adding 2D cartoon animations to a live-action scene may seem a bad idea, but the movie does it so well that it’s created a whole Barbie Trend. Motion Array has accent elements available to download, such as liquid, smoke, and lines.
The Hand-Drawn Liquid Splashes pack includes 7 beautiful accent animations, each with customizable color and glow. Add them to movement and action in your scenes for a fun Barbie style.
Barbie Templates
If you’re looking for a quick and easy way to give your vlogs and social media updates a Barbie spin, then templates are the ideal choice. Using a template lets you concentrate on your message, knowing the complicated design process is already done for you.
Motion Array has templates available for Final Cut Pro, After Effects, Premiere Pro, and DaVinci Resolve. From stunning logo animations to full story templates, these incredible assets are super easy to customize with your own titles, media, and colors.
The Pink Social Media template is a fantastic option for giving your videos a Barbie makeover, including lower thirds, titles, and a bright glittery background. Of course, if pink doesn’t suit your project, you can easily customize the colors.
Titles and Text
Most films use text and titles for opening and closing credits, but the Barbie movies integrate titles into the visuals to help tell the story. You can use on-screen titles in your video to give viewers more information or highlight what is being said.
Motion Array has you covered if you want to add some Barbie-style titles to your project. Check out our impressive collection of Barbie-inspired customizable titles and animated text. The Plush Typography Kit is one of our favorites, and the big fluffy letters bouncing on the screen feel like the ideal option to join the online Barbie Trends.
Music
Now you know how to achieve the Barbie look, you need to add some audio to match. The Barbie movie soundtrack is an impressive mix of popular music, original songs, and covers. Choosing the right track for your project can be challenging, but with Motion Array’s vast library of upbeat pop tunes, you’ll find what you need quickly.
Dressed In Pink By Nathan Gunaselvam is the perfect example of Barbie-inspired music. Mixing contemporary pop and classic disco sounds, Dressed in Pink provides an energetic and celebratory mood. Perfect for anything that requires a cheerful and light-hearted soundtrack!
Barbie movie poster template
If you want to get in on the Barbie Trend but don’t want to make a whole video, then you need graphic templates. Motion Array has a vast library of text, flyers, backgrounds, and social media posts that you can customize, including some fabulous Barbie designs.
The 2 Dolly Movie Poster Templates pack is ideal for creating a Barbie-inspired graphic, complete with customizable titles, effects, and media dropzone.
The Barbie movie has created a lot of visual trends online, and it is exciting to be a part of this popular style. While it’s easy to get caught up in the fun, glittery world, it’s essential to consider the messages in the film. If you have yet to see Barbie, we highly recommend getting to the nearest cinema by tandem bike, a boat, a rocket ship, or rollerblades if you have to— it’s fantastic.
